Social Media - SocialTimes.com

As Users Choose Social Media over SMS Texts, Mobile Operators Lose Billions

Neil Vidyarthi — Wed, 22 Feb 2012 10:27:14 +0000

I remember when I first visited Japan in 1997. Our group of North Americans were shocked at how even teenage girls had their own cell phones, complete with dangling bells and ornaments. What surprised us more was their use of “SMS” messaging to send chat messages to one another. After I’d returned from the trip, I did some research and found that the phenomenon was also spreading all over Europe — Brits in particular sent millions of text messages per year.

It would be a few more years before we had it over on our continent, but once it hit, it hit big. That’s what it’s a bit of a changing of the guard to see that social media messaging (Facebook, Twitter, etc) is costing mobile operators billions of dollars in SMS revenue.

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Socialitical: “Facebook Cannot Be Ignored By Politicians” [Interview]

Megan O'Neill — Wed, 22 Feb 2012 10:23:25 +0000

With the 2012 Presidential election on the horizon it is clear that more politicians, parties and causes have turned to social media sites like Facebook, Twitter and YouTube to promote their platforms and converse with constituents. I had the opportunity to interview Corey Gottlieb, Managing Partner at Socialitical to find out more about how politicians are using social media to engage with potential voters, and what sorts of trends are popping up in the political social media scene.
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Microsoft’s Clash With Google Over Privacy Settings May Be Part of a Larger Problem

Devon Glenn — Tue, 21 Feb 2012 15:38:47 +0000

Google’s policies are once again under scrutiny as Microsoft and others have caught the company circumventing users’ privacy settings to track them with cookies. But Google representatives have pointed out that they are not alone.

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How Social Are the World’s Most Valuable Brands? [Infographic]

Devon Glenn — Sat, 18 Feb 2012 10:51:48 +0000

The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.

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The Internet: You Can Run, But You Can’t Hide [Podcast]

Devon Glenn — Fri, 17 Feb 2012 16:30:08 +0000

Surveillance used to be reserved for catching criminals (and celebrities in bathing suits). Now, thanks to location-based social media tools, our lives have become an Internet reality show that’s supposedly produced for our own entertainment. Today on the Morning Media Menu podcast, I joined GalleyCat editor Jason Boog to figure out if we should be flattered or completely freaked out.

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A Day in the Life of a Social Media Manager [Infographic]

Neil Vidyarthi — Fri, 17 Feb 2012 11:10:46 +0000

Have you ever wondered what it’s like to be a social media manager? That involves taking care of tweets, hitting up Skype, managing Facebook pages and being connected at all times. The folks over at Socialcast have done some pretty good research for an infographic called “A Day in the Life of a Social Media Manager” and there are surprising statistics in there.

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Sports and Social Media [INFOGRAPHIC]

Neil Vidyarthi — Fri, 17 Feb 2012 10:31:16 +0000

It’s official: sports fans – and sports teams, organisations and athletes - love social media.

Platforms such as Twitter and Facebook have given fans the opportunity to stay connected with organizations, teams, sporting personalities, news outlets – and each other – which has been hugely successful for everyone involved.

Geosocial Networking – What’s In It for the User?

Devon Glenn — Thu, 16 Feb 2012 09:03:50 +0000

When, where and how much to share are big issues when it comes to social media, especially now that geolocation and search have gone social. But the panelists at a Social Media Week event on Tuesday night agreed that the rewards of connecting online far outweigh the potential for sharing too much information.

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LiveJournal Launches New Social Media Publishing Group

Megan O'Neill — Wed, 15 Feb 2012 16:11:36 +0000

Yes, folks. LiveJournal is still alive and well and today they’ve got a big announcement. They are unveiling LJ Media, a new social publishing group that aims to turn popular LiveJournal communities into thriving media sites.
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Just How Personal Is Geosocial Networking Going To Get?

Devon Glenn — Wed, 15 Feb 2012 15:27:34 +0000

When Google plus Your World came out, many critics were underwhelmed. Although there were privacy concerns about personalized search results, the site’s social media elements were actually conservative considering the arsenal of tools available for finding people online. At a Social Media Week panel on Tuesday, pioneers in geosocial networking predicted a more sophisticated – and slightly creepy – future.

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Does Tweeting Make You Sexier? According To This Infographic It Might

Megan O'Neill — Wed, 15 Feb 2012 14:27:31 +0000

Who’s sexier? Twitter users or Facebook users? According to Euro RSCG Worldwide’s annual Valentine’s Day survey, it looks like Twitter users win the sexy race. An infographic with the survey results reveals ’10 Reasons Twitter Is Sexier Than Facebook.’ Check it out and see if the results surprise you.
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Zynga Barely Beats Earnings Estimates; Not Enough Growth for Investors as Stock Drops

Neil Vidyarthi — Wed, 15 Feb 2012 13:27:27 +0000

Zynga’s stock is down over 10% today on yesterday’s earnings which revealed that Zynga had booked $306.5 million for their fourth quarter. That’s only a few million above estimates of $302.4 million, and apparently that crawling growth wasn’t enough for investors to stick around — Zynga is having a major sell off today and the stock (NASDAQ:ZNGA) has dropped 14% from yesterday’s close of 14.35 to a price of 12.36 as of this writing.

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Where Is The Love? An Interactive 3D Stream of Tweets

Devon Glenn — Tue, 14 Feb 2012 15:57:44 +0000

Do you tweet to spread love and happiness, or to vent? One agency believes that love will conquer all on Twitter, and they created a real-time, interactive, 3D map of the world containing tweets that mention the words “love” or “hate” to prove it.

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AllFacebook Marketing Conference 2012 Returns this June

Neil Vidyarthi — Tue, 14 Feb 2012 15:52:31 +0000

We’re bringing AllFacebook Marketing Conference back to San Francisco! Join SocialTimes, AllFacebook, and WebMediaBrands on June 28-29 and get a how-to guide for marketing to Facebook’s 800 million users.

Following the success of last year’s inaugural event, AllFacebook Marketing Conference 2012 returns and brings together advertising and marketing professionals, digital media experts, social media veterans, business owners, and more for an inside look at Facebook’s latest tools, apps, demographics, research, and advertising opportunities.

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Motion Graphic Explores Social Media ROI [Video]

Megan O'Neill — Tue, 14 Feb 2012 13:57:37 +0000

More and more brands are jumping on the social media bandwagon, but businesses are still facing a big dilemma when it comes to measuring return on investment. Because different businesses have different objectives when it comes to social marketing, there’s really no standard method of measuring social media ROI. That being said, statistics do point to the fact that social media does generate ROI. A new motion graphic from MDG Advertising takes a closer look.
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