The social media sector was down an average of 4% this week as it was negatively impacted by Pandora’s Q3 report (as detailed below) and Q4 concerns for AAPL. There was downward pressure on FB shares despite its potential addition to the NASDAQ 100 index next week, which should promote further institutional purchases through rebalancing. GRPN shares surged on Friday on renewed takeover speculation even though there were no fundamental developments.
The social media sector performed well this week, with an average gain of 3%, mainly on the strength of FB (through more positive coverage) and Pandora (ahead of its earnings next week). Media speculation on GRPN and changes to ZNGA’s partnership with FB resulted in daily volatility of those stocks, but the news did not provide any fundamental changes that should impact their securities as discussed below.