Begin by creating SMART social media objectives: Specific, Measurable, Actionable, Realistic and Timed.
Tips and How Tos
“Basic AdWords optimization techniques are not even close to being utilized efficiently.”
Pinterest leads to spontaneous purchasing more than any other network, while nearly one in three Facebook users have purchased an item after liking, sharing or commenting on it.
There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information.
An analysis of more than one billion social mentions provides insights on when, where and how to engage with consumers on social media.
With creative calls to action, the visual language of social media can increase lead generation.
Don’t overlook the importance of writing. Whether it is a short blurb or longer narrative, heed these tips when crafting content.
Tip: Don’t have time to create a behind-the-scenes video? Share photos from your shoot as it happens! And remember: Animated GIFs play in-line on G+ pages.
Check out this list of power stats that help marketers defend their current spending and present a case for increased budgets.
“With good SERP data and a solid SEO strategy, universal search can help marketers improve just about every metric they care about.”