Tweetstorms: “Once a frenetic but followable place, your timeline is now virtually destroyed by an avalanche of soliloquies.”
These two common mistakes could mean the mark of death for any Twitter campaign.
Now that Twitter has become a publicly-traded company, it’s under pressure to prove profitability.
Twitter stock dropped sharply today as a lock-up agreement expired. Is the social network doomed?
In Twitter’s early history, the fail whale was a pretty common occurrence. But these days, there’s an intricate structure to keep things humming along.
Brands may be getting smarter about social media marketing, but using social for customer service is still a big challenge.
After the Turkish government banned Twitter, the citizens became more determined than ever to continue using the service.
McCarthy has ignored a social media backlash on Twitter in response to her question, “What is the most important personality trait you look for in a mate? Reply using #JennyAsks.” Twitter replied with harsh criticism of McCarthy’s anti-vaccination views.
Ad revenue is falling, user growth may be slowing down and Twitter posted a loss for its first few months on the stock exchange.
When reacting to scandal, or social media outrage, companies should take a moment to think about which of their audiences they’re trying to please: customers yelling at them via email, or non-customers yelling at them on Twitter.