Twitter wants to make direct messages a more prominent service and compete with popular messaging apps like WhatsApp.
An analysis of company mentions reveals a few surprising figures brands can use to develop and improve their Twitter strategy.
Wikipedia users have created bots to keep a Twitter change log of edits that come from government IP addresses.
The profit for Twitter may not be in ads and sponsored content, but in the wealth of information its user base provides.
Vine loop counts give marketers a concrete metric for measuring a video’s popularity and encourages viewers to contribute to the spread of great content.
watchESPN servers crashed under an ‘unprecedented demand’ during the USA-Germany match, while Twitter anticipated traffic spikes and stood victorious.
The airline posted a racially insensitive tweet bashing the Mexican World Cup team after a last-minute loss to the Dutch squad.
“Maybe we should be measuring Twitter more as a broadcast mechanism.”
Twitter advertising has posted fourteen dronies since the Cannes advertising festival began on Sunday, and the account is nearing 3,000 followers.
Chloe Sladden, head of the Twitter’s media unit, publicly announced her departure in a series of tweets this morning.