The profit for Twitter may not be in ads and sponsored content, but in the wealth of information its user base provides.
Vine loop counts give marketers a concrete metric for measuring a video’s popularity and encourages viewers to contribute to the spread of great content.
watchESPN servers crashed under an ‘unprecedented demand’ during the USA-Germany match, while Twitter anticipated traffic spikes and stood victorious.
The airline posted a racially insensitive tweet bashing the Mexican World Cup team after a last-minute loss to the Dutch squad.
“Maybe we should be measuring Twitter more as a broadcast mechanism.”
Twitter advertising has posted fourteen dronies since the Cannes advertising festival began on Sunday, and the account is nearing 3,000 followers.
Chloe Sladden, head of the Twitter’s media unit, publicly announced her departure in a series of tweets this morning.
A hashtag followed by a three letter country code will automatically embed flag emoticons, or hashflags, into a tweet.
Verified government accounts often act as conversation leaders, but the CIA’s social media presence is going to get a lot of flack.
Because false information encountered after an event can lead to memory distortion, social media can be particularly harmful for autobiographical memory.