Monetizing international users is no easy feat. To help publishers solve this dilemma, Live Gamer and Skrill, operator of payment provider Moneybookers, announced a partnership to provide a one-stop solution.
Without question, the social gaming market is the newly hot space in the game industry. Some of the leading developers have emerged as companies only in the last few years and in that time have managed to gather tens of millions of both dollars and users from these games. With these outstanding numbers and increasing sociality of games not only on the web, but on mobile and console platforms as well, it seems like a very attractive market to enter. However, for all its potential, it’s a place that many independent developers and traditional game publishers are having difficulty being successful in. The reason for this is because these games are overwhelmingly financed by microtransactions of virtual goods, and knowing how to inspire users to pay you for virtual goods is something that’s not easy to master.
Social gaming presents myriad integration opportunities for advertisers, but is the reality living up to the hype? In this analysis we take a look at how brands can begin integrating with social games today.
Bill pay can be a hassle, especially when you’re downloading apps and not able to pay with a few clicks. To resolve this for Android, carriers can give the option to their consumers to easily charge their Android Market purchases to their monthly bills with the new Direct Carrier Billing application for Android.
Would you watch a video to get some virtual currency in your favorite social game? Jun Group, a New York social video advertising business, is betting that you would. I had the chance to sit down with Corey Weiner, the Chief Product Officer for Jun Group, to discuss how two of the web’s fastest emerging trends can work together to help gamers, advertisers and platforms alike.
Real estate firm Century 21 has announced their first brand integration into a mobile social game. Facilitated by appsavvy, players will be able to add Century 21-branded structures in ngmoco’s We City.
European social game developer Wooga has over taken Playdom to become the 4th largest social gaming company on Facebook. Wooga boasts an active community of 20 MMAUs which it garnered within 20 months.
I’m obsessed with the tangible. I read books—yes, real books, those paper things that come bound with cover pages and indexes and page numbers. I like the way they smell, a smell that can’t be replicated on an iPad or Kindle. I want evidence. Stone cold, hard copy facts. No digital boarding passes for me.
Social networking site myYearbook just announced the acquisition of Five Android apps and a multiplayer engine. These efforts are a part of myYearbook’s mobile strategy which is anticipated to see the biggest growth.
Interactive entertainment provider Nexon has invested $5M in A Bit Lucky, a social game developer. The two companies will work together to create high quality free-to-play social games. More after the jump
