While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
Here’s how you can use social media, analytics and other tools you already have to boost your YouTube channel.
YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
Want to create successful videos for the Web? Focus on delivering unique, high-quality content that extends past the news cycle.
Without YouTube to host fail compilations, cats playing piano and the Numa Numa guy, we might not even have the concept of a viral video.
YouTube hopes to alleviate advertisers’ concerns about an oversupply of video inventory on the Web and finding quality programming.
Rather than relying on a computer algorithm, the startup has employed 15 curators to program its TV-like channels. The company expects live streaming will prompt user engagement.
Despite the rumors, YouTube creators are unlikely to abandon their hard won audiences for Yahoo’s video service.
What you need to know about content, metrics and engagement for short-form video on Vine and Instagram.
Imagine if your video brand content could stand on its own merits, and deliver the message it was supposed to.