Web Video

YouTube Reaches More U.S. Adults Than Cable Networks [Infographic]

Screen Shot 2013-06-17 at 11.15.55 AM

Should YouTube be part of your social marketing strategy? This infographic links top advertisers’ success to their YouTube presence and shows how the growing video-sharing platform has surpassed the cable networks in catching the 18-to-34-year-old demographic in the U.S. The ad spend for digital video is expected to reach $8.06 billion by 2016, and current engagement and revenue statistics for top brands like Nike, Red Bull, and Old Spice suggest that ROI for YouTube advertisers is on the rise. MDG Advertising has compiled these and other statistics in the infographic below.

Read more

Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Netflix Partners With DreamWorks Animation on Original Series for Kids

NETFLIX INC. TURBO

Netflix will premiere a series of TV shows based on characters from DreamWorks Animation, the makers of “Shrek,” “Madagascar,” “Kung Fu Panda,” and “How to Train Your Dragon.” Today the companies announced a multi-year deal to bring 300 hours of original programming to the digital streaming service — Netflix’s largest original content deal yet — and exclusive access to existing films.

Read more

‘Epic Rap Battles’ Creators on YouTube Success: ‘We Know That it Comes From Real People’

peteLloyd-edited

Peter Shukoff (a.k.a. Nice Peter) and Lloyd Ahlquist (a.k.a. EpicLLOYD) test the boundaries of time with their YouTube series, “Epic Rap Battles of History,” in which the two comedians stage unlikely duets between historical figures and pop culture icons like Babe Ruth versus Captain Kirk. In the final installment of our three-part interview, Peter and Lloyd explain their creative process, what they’re working on for Season 3, and how they are able to make a living on YouTube.

Read more

‘Epic Rap Battles’ Creators on Snoop: ‘He’s an Innovative Dude, That Dude’

peteLloyd-edited

Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are making friends with their YouTube series, “Epic Rap Battles of History,” in which Snoop Lion (aka Snoop Dogg) appeared as Moses in “Moses vs Santa Claus” in Season 2. With more than 1.2 billion video views and a fan base of 5.4 million YouTube subscribers, ERB has just released a compilation CD with all 18 episodes of its second season. (They’ll be signing these for fans all through June.) In part two of our three-part series, Peter and Lloyd talk about their CD and what it was like to work with Snoop.

Read more

Interview: Why the ‘Epic Rap Battles of History’ Creators Have More Subscribers Than Justin Bieber

Photo credit: Todd Williamson

Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are setting records with their YouTube series, “Epic Rap Battles of History,” in which the two comedians parody historical figures and pop culture icons from Martin Luther King, Jr. to Bill Gates. In part one of our three-part interview, Peter and Lloyd explain their subscriber count, how fans influence their songs, and how to tell the two of them apart vocally. Here’s an edited version of that conversation.

Read more

Unruly Opens Social Video Lab to Predict When Videos Will Go Viral

Screen Shot 2013-06-11 at 9.01.19 AM

Creating the perfect video that reaches millions of people on YouTube or Vimeo purely by word of mouth could just be luck, but the analysts at Unruly believe they have it down to a science. Today the video technology company has opened a Social Video Lab in its New York office where brands can test the viability of their video advertisements with a viral success algorithm called Unruly ShareRank.

Read more

Florida Woman Invents Prancercising, Claims It’s a More Effective Form of Horse Exercise Than Gangnam Style

comp2

Prancercising is like a meditative, vegetarian Gangnam Style with a lot more Bronies and a wee bit of ankle weights. It’s an exercise routine, a diet, and obviously a state of being. It’s ideal for those who like to use “imagery to imagine ourselves as a beautiful animal that’s a symbol of beauty, strength and endurance while we’re exercising in order to free our minds of any self image that may be less appealing. . . Striving to be the best “ME” you can be!!” If that’s you, read on.

Read more

Check Out Mediabistro’s One-Hour Webcast Series

Webcast_Image

Short on time or a budget, but need to stay on top of the latest trends? Explore cutting-edge topics and programs that can help your business–and your career–take off in our new one-hour webcast series. Each week, we’ll feature a different expert who will discuss best practices, tips, and what to look out for when it comes to the hottest trends and innovations sweeping the digital world.

Read more