YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
Want to create successful videos for the Web? Focus on delivering unique, high-quality content that extends past the news cycle.
Without YouTube to host fail compilations, cats playing piano and the Numa Numa guy, we might not even have the concept of a viral video.
YouTube hopes to alleviate advertisers’ concerns about an oversupply of video inventory on the Web and finding quality programming.
Rather than relying on a computer algorithm, the startup has employed 15 curators to program its TV-like channels. The company expects live streaming will prompt user engagement.
Despite the rumors, YouTube creators are unlikely to abandon their hard won audiences for Yahoo’s video service.
What you need to know about content, metrics and engagement for short-form video on Vine and Instagram.
Imagine if your video brand content could stand on its own merits, and deliver the message it was supposed to.
Videos that elicit positive emotions such as exhilaration and hilarity get 40 percent more shares than videos with negative themes such as shock, fear or anger.
As YouTube works to update the UI, the designers need to make sure form follows function or risk getting into a shouting match with the site’s users.