Success on YouTube is all about building and engaging with the audience.
At Internet Week NY, media people discussed the rise of web video and how news organizations are trying to leverage the new medium.
Tip: Don’t have time to create a behind-the-scenes video? Share photos from your shoot as it happens! And remember: Animated GIFs play in-line on G+ pages.
While no strict rules govern content creation on YouTube, ten fundamental principles have emerged as important guides to a successful creative strategy.
Starting in June, a video ad will be considered a viewable impression if 50 percent of the player containing it can be seen for at least two seconds.
Marlee Matlin is tired of waiting for the FCC to provide closed captioning. She’s on a campaign to crowdsource subtitles for streaming video so that online entertainment can be enjoyed by all.
The increase in online streaming is taxing the Internet infrastructure. Perhaps it’s time for an upgrade.
While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
Here’s how you can use social media, analytics and other tools you already have to boost your YouTube channel.
YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.