CBS News is releasing a “60 Minutes” app for the Apple iPad. The app, which costs $4.99, features segments, clips, previews and web extras, including content from 60MinutesOvertime.com.
It will also feature a deep archive of content, allowing users to view segments and stories from the past. Users can even search by the correspondent.
“It is an exciting new way to watch our stories,” said “60 Minutes” Executive Producer Jeff Fager.Â ”I love everything about it – the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want.”
While it is not unusual for premium iPad apps to cost money, $4.99 is on the high end, especially for an app dedicated exclusively to one show. Even more-so when you consider that it does not feature full episodes. That said, all of the segments will be available for viewing, just not in the linear fashion viewers may be used to on their TV sets.
Nonetheless, it will be an interesting experiment for CBS and news organizations in general. If users are willing to pay for it, expect many more of these dedicated show apps in the future. If not, expect the prices to drop.
More information after the jump.
AMERICA’S NUMBER-ONE NEWS PROGRAM NOW AVAILABLE ON iPAD
60 MINUTES Launches the First Stand-Alone iPad Application for a Primetime News Magazine
NEW YORK – Nov. 18, 2010 – 60 MINUTES, America’s #1 news program is now available on iPad and is the first primetime news magazine to have its own stand-alone application for the hand-held device. 60 MINUTES content from the television broadcast and its many online features will be offered on the new app, now available for $4.99 from the App Store or at www.itunes.com/appstore.
“It is an exciting new way to watch our stories. I love everything about it – the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want,” said 60 MINUTES Executive Producer Jeff Fager.
“The 60 MINUTES app takes full advantage of the generous screen size and unique features of the iPad, including high quality video,” said Rob Gelick, Senior Vice President and General Manager, CBS Mobile. “The app allows fans to extend their engagement with 60 MINUTES on a format that is easy to navigate and highly visual.”
The 60 MINUTES iPad app delivers high-quality video and text versions of 60 MINUTES program content, including weekly previews, segments, web extras and clips. It also features new original content from the 60 Minutes online series 60MinutesOvertime.com, where users can experience a behind-the-scenes look at the production of 60 MINUTES stories and view archival segments directly related to the week’s headlines.
iPad users of the app will also be able to search 60 MINUTES’ archive for stories from the present or past seasons and be able to browse segments by categories such as Newsmakers, Politics, Health & Science, Business, Sports, and Entertainment. The content is also searchable by correspondent name.
CBS Mobile and Treemo Labs partnered to develop the 60 MINUTES app. The content is delivered over WiFi and 3G networks to ensure the optimal viewing experience, no matter how users are connected.