CBS Enters the Widget Business

Business 2.0 blog the.n@xt.net is reporting that CBS Interactive president Quincy Smith is going widget crazy. He just announced a bunch of partnerships with software vendors that will help spread CBS content around the Web.

The list of companies reads like a who’s who of Web 2.0 developers, all of which are involved in widget development or content syndication.

Money quote: Chris Marentis, the CEO of Clearspring, one of the new CBS partners, said that “the networks realize the distributed content world is where it is going. They have to take their content, unleash it, and expand their audiences. They need to be where people are.” And that, notes blogger Erick Schonfeld, is not necessarily on CBS.com.

CBS Goes Widget Crazy [the.n@xt.net]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.