Well this is interesting. CBS, the lone broadcast network to not have its programming available on Hulu, is in talks to bring its content to the Hulu Plus premium service. CBS CEO Les Moonves revealed the news in an interview with Reuters.
“Our goal is to get paid for our content in as many different ways as we can without hurting the mother ship,” Moonves said. “The key here is flexibility.”
If CBS were to bring its programming to the $9.99 a month service, it would add a lot of value. Right now, the service relies on access to library content, slightly higher video quality and the ability to access Hulu content from other platforms. CBS would bring dozens of shows that aren’t available on the free service.
CBS long ago decided to syndicate its content on its own terms, through the CBS Audience Network. This meant that CBS content was available far and wide… just not on Hulu, which is the most successful of the premium content websites.
Here’s hoping Hulu and CBS can strike a deal.