CBS has introduced a new iOS app that lets users stream full episodes of its television shows. Using the app, users can watch select CBS shows including: Catch NCIS, CSI: Crime Scene Investigation, How I Met Your Mother, Survivor, Elementary, The Young and the Restless, as well as The Late Show with David Letterman.
The app lets users make personalized viewing lists and comment on these shows via social networking integration. The app also includes photo galleries from the shows, cast lists and scheduling information.
The new service adds revenue stream for the network. “We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” stated Leslie Moonves, president/CEO of CBS Corporation, who added that he expects the apps to bring in new viewers.