Susan Boyle‘s first performance for an American audience last week on captivated viewers on TV and online. Between last Thursday, when the interview aired, and last Sunday, Boyle’s interview and performance of “I Dreamed a Dream” had been streamed on CBSNews.com and its partner sites 1.28 million times.
The interview and performance also gave a boost to The Early Show’s TV ratings. For the week, the CBS morning broadcast posted a double-digit percentage increase in Total Viewers for the week.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 



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