Cell Phone TV Watching Prime Time is 1 to 2PM: Who Are These People?

Like the bazillion other mobile tech bloggers, I’ve gotten bunches of press releases from various mobile TV services over the past year. Quite honestly, I’ve been ignorning all of them because I write about what interests me personally and what I see. And, I have not seen a single person watching streaming TV programming with the exception of people using a Slingbox. So, who exactly is buying into these services? I’d ask someone in person except, as I said, I’ve never seen anyone watching streaming TV programs on their phone. Stored TV shows and Movies, yes. YouTube streaming video, yes. But, nothing from the firms whose PR people keep sending releases to me. So, I would have deleted the latest press release from the PR firm for…

Flo TV

…except for the fact that this PR person used a good email subject line: “It’s official – Prime Time now starts at 1 p.m.”.

Flo TV says they have data showing that “prime time” cell phone TV viewing in June was between 1pm and 2pm and that the average Flo TV subscriber watches over 30 minutes of TV on their cell phones throughout the day. Ok, so who are these people? Are they at work while watching 30 minutes of TV in the early afternoon? I’m starting to get curious enough about the demographics of people using this service that I may give Flo TV’s PR person a call and ask to speak to someone there about their subsciber demographics.

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