Cell Phones As “Mom-Avoidance Devices”

Cell phone executives are saying that tweens and teens push parents to adopt text messaging so they don’t have to talk “live” over the cell phone, according to CNET News.

“Teens are pushing their parents to go on mobile because they don’t really want to communicate with them directly,” Stephen Saiz, manager of consumer insight and strategy of the Walt Disney Internet Group’s North American mobile division, said on a panel of mobile executives at the YPulse 2008 National Mashup, according to the article. (The Mashup is a two-day conference on teens and technology.)

Saiz also said in the report that the majority of older audiences using Disney mobile applications skew to mothers who are goaded there by their kids. “Most tweens and teens prefer to text message and instant chat with parents and friends rather than talk directly so that they can continue doing other things like play video games with friends,” he said.

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