Cellufun Takes Catch 21 Mobile

c21_promo_free.jpgGSN, the television game show network, has hooked up with ad-supported mobile games community Cellufun to mobilize GSN’s new show, Catch 21, in partnership with WorldWinner, which hosts a free, online Flash-based version of the game.

Catch 21, which premiered on TV on July 21, is kind of like the child of a pop culture Trivial Pursuit and the classic card game 21.

In addition to the mobile version, the companies are also offering true audience participation for the TV show. Because Catch 21 encourages, and even requires, participation, GSN will leverage the audience by enabling viewer involvement from both the Internet and mobiles.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!