Yesterday Chelsea Green ran a giveaway on Scrid, offering a digital version of the book Marijuana is Safer from midnight on 4/20 to midnight on 4/21. Today, Kate Rados, Chelsea Green’s director of digital initiatives, reports that the giveaway was “a huge success.” It was so successful, they’re extending the giveaway through midnight tonight.
In a statement she said “In that 24 hour window we had over 33,000 Reads and over 11,000 Downloads of the book. In addition to the scores of media hits and hundreds of tweets, we saw substantial gains via Amazon and our Chelsea Green Bookstore. And a nice bonus was that our website had a major spike in traffic yesterday as well.”
Then, Rados told eBookNewser that Chelsea Green has decided to extend the giveaway until midnight tonight. They’re at 50,000 reads, and, said Rados, “When we took it down, there was a lot of disappointment, so we definitely wanted to try to get everyone a book who wanted one. Great problem to have!”