Chesney Launches Mobile Fan Club with Mozes

Kenny Chesney photo.jpgCountry music superstar Kenny Chesney has signed on with Mozes to encourage mobile interaction with his fans throughout his 2009 Corona Extra Sun City Carnival Tour. During the tour, fans can join Chesney’s Mozes-powered mobile fan club and text to win seat upgrades and VIP passes to the various shows. Once they’re part of Chesney’s “mobile mob,” fans will also receive exclusive alerts such as pre-sale ticket offers, schedule changes, downloadable content and other goodies.

Other artists that use the Mozes service to connect with fans include Rascal Flatts, Britney Spears, Ciara, The Fray and Kelly Clarkson. The company now claims more than 500 artists with a Mozes widget on their MySpace page or Web site.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!