Chesney Launches Mobile Fan Club with Mozes

Country music superstar Kenny Chesney has signed on with Mozes to encourage mobile interaction with his fans throughout his 2009 Corona Extra Sun City Carnival Tour. During the tour, fans can join Chesney’s Mozes-powered mobile fan club and text to win seat upgrades and VIP passes to the various shows. Once they’re part of Chesney’s “mobile mob,” fans will also receive exclusive alerts such as pre-sale ticket offers, schedule changes, downloadable content and other goodies.

Other artists that use the Mozes service to connect with fans include Rascal Flatts, Britney Spears, Ciara, The Fray and Kelly Clarkson. The company now claims more than 500 artists with a Mozes widget on their MySpace page or Web site.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.