Christian Dior Enters Handset Market

The Wall Street Journal reports that French luxury-goods company Christian Dior Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales—particularly with brand-hungry consumers in newer markets such as China and Russia.

The report said that the new phone will cost a jaw-dropping 3,500 EUR ($5,000). It will presumably go after other custom phones by companies such as Prada and Juicy Coutre, though none of them have played in such a high price bracket to date.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.