Christmas Day Broke Mobile Activation Records, With Tablets Especially Hot

Americans binged on digital devices and media this holiday season, according to data released today by Flurry and Amazon.

On Christmas Day, 17.4 million Android and iOS devices were activated, according to Flurry, a mobile analytics provider. The day shattered previous records, with an installation rate more than three times that of the first few weeks of December and 2.5 times the rate of Christmas Day 2011, which was a record-breaker at the time.

Tablets, which usually account for 1 in 5 activations, accounted for just over half.

The Kindle Fire HD was the single most ordered device through Amazon this holiday season, the company said. Amazon didn’t release any specific sales numbers.

With new devices in hand, Americans proceeded to download lots of apps and other media. App downloads in Christmas Day were more than double those seen during the baseline period, Flurry said.

Amazon also saw record downloads of apps, games and digital media on Christmas Day. Sales of apps and games during the holiday period were up more than 2.5-fold over the same period last year, Amazon said.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!