Christmas Day Broke Mobile Activation Records, With Tablets Especially Hot

Americans binged on digital devices and media this holiday season, according to data released today by Flurry and Amazon.

On Christmas Day, 17.4 million Android and iOS devices were activated, according to Flurry, a mobile analytics provider. The day shattered previous records, with an installation rate more than three times that of the first few weeks of December and 2.5 times the rate of Christmas Day 2011, which was a record-breaker at the time.

Tablets, which usually account for 1 in 5 activations, accounted for just over half.

The Kindle Fire HD was the single most ordered device through Amazon this holiday season, the company said. Amazon didn’t release any specific sales numbers.

With new devices in hand, Americans proceeded to download lots of apps and other media. App downloads in Christmas Day were more than double those seen during the baseline period, Flurry said.

Amazon also saw record downloads of apps, games and digital media on Christmas Day. Sales of apps and games during the holiday period were up more than 2.5-fold over the same period last year, Amazon said.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!