In this episode of mediabistro’s “MediaBeat,” Chuck Porter, MDC chief strategist and chairman of Crispin Porter + Bogusky talks about the TV advertising campaigns that sparked a comeback for Domino’s Pizza.

In the video, Agency Spy editor Kiran Aditham asked Porter if the viral video of Domino’s employees doing unmentionable things to the pizza changed how the company approached the public.

“Transparency is the new black,” Porter said. “You are going to be transparent whether you choose to be or not because everything gets online these days…There is no such thing as keeping a secret.”