Chuck Porter of CP+B on Creating Those Domino’s Commercials

In this episode of mediabistro’s “MediaBeat,” Chuck Porter, MDC chief strategist and chairman of Crispin Porter + Bogusky talks about the TV advertising campaigns that sparked a comeback for Domino’s Pizza.

In the video, Agency Spy editor Kiran Aditham asked Porter if the viral video of Domino’s employees doing unmentionable things to the pizza changed how the company approached the public.

“Transparency is the new black,” Porter said. “You are going to be transparent whether you choose to be or not because everything gets online these days…There is no such thing as keeping a secret.”

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!