Chuck Porter of CP+B on Creating Those Domino’s Commercials

In this episode of mediabistro’s “MediaBeat,” Chuck Porter, MDC chief strategist and chairman of Crispin Porter + Bogusky talks about the TV advertising campaigns that sparked a comeback for Domino’s Pizza.

In the video, Agency Spy editor Kiran Aditham asked Porter if the viral video of Domino’s employees doing unmentionable things to the pizza changed how the company approached the public.

“Transparency is the new black,” Porter said. “You are going to be transparent whether you choose to be or not because everything gets online these days…There is no such thing as keeping a secret.”

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!