Lou Tosto joined CNBC as senior vice president, digital and mobile advertising sales, and he will be responsible for leading the digital sales team and creating marketing solutions for clients across the business network’s digital platforms.
Tosto had been senior VP of sales and operations at ad-technology provider Linkstorm. Prior to that, he served as VP of advertising, Eastern region for BusinessWeek for seven years.
CNBC chief revenue officer Tom O’Brien said:
With more than 20 years of both advertising sales and business media experience, Lou brings to CNBC an incredible depth of digital sales knowledge, as well as exceptional relationships with agencies and clients. He has a proven track record of delivering sophisticated sales solutions for customers, and I am confident that, under his leadership, the CNBC digital sales force will monetize our brand in a way that is reflective of our premium position in the marketplace.