CNN App for iPad Debuts

This is CNNfor the iPad. CNN App for iPad is now available via the iTunes Store, free-of-charge, and CNN also announced that its iPhone and iPod Touch app is now also available free, and an update will bring live breaking-news video to its international app.

CNN App for iPad offers the options of viewing in broadsheet, list view, and slide show mode, and it includes text stories, blog posts, photo galleries, and video, both live and on-demand. Users can toggle between U.S. and international, and listen to hourly audio updates from CNN Radio in U.S. mode.

Broadsheet offers up to 350 news stories in a grid format, and users can choose via headline, topic, or the Featured section. List view, much as it sounds, is a running list of headlines by topic or category. And slide show allows users to scroll and swipe across a visual presentation of the day’s headlines.

The user comment feature allows sharing of stories, images, and video via email, Facebook, and Twitter. The app is updated in real-time, and push notifications alert users to important developments.

Lexus is the launch advertiser for CNN App for iPad.

CNN.com senior vice president and general manager KC Estenson said:

High quality, world-class journalism is what CNN does best, whether live breaking news, hard-hitting interviews, or in-depth investigations, and our iPad app presents that content to the world in a wholly new way. This app harnesses the best of what the iPad offers by leveraging striking photos and videos; elegant, multitouch navigation; and the ability to share content with your friends via social media.

CNN Mobile VP Louis Gump added:

One of the things about the app that excites us most is the ability to serve the news needs of iPad users while also exposing them to original, enterprise content from CNN that will surprise and delight them. The CNN App was built from the ground up with our consumers in mind, and we are proud of the new CNN experience we’ve created for the device.

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