With more than 11 million unique visitors, CNN.com was the most visited online news destination on Inauguration Day, 10% greater than msnbc.com’s 10 million uniques and 21% more than Yahoo! News’ 9.1 million unique visitors.
Additionally, each visitor spent on average 8.7 minutes during the day on CNN.com — 97 million total minutes for the day.That’s 41% greater than msnbc.com’s 68.7 million total minutes and 117% greater than Yahoo! News.
CNN.com had 94.6 million page views, to msnbc.com’s 73.5 million and Yahoo! News’ 40.5 million.
msnbc.com broke several records of its own, including 4 million unique visitors in a single hour (11am-Noon) and a total of 18.2 million video streams — which breaks the previous video stream record set during coverage of the Virginia Tech massacre.
Msnbc.com has a seven-month streak as the #1 Current Events and Global News site. December was its fifth consecutive month topping 40 million unique visitors.
(All stats from Nielsen Online)
