CNN.com #1 On the Web on Inauguration Day; msnbc.com Shatters Records

With more than 11 million unique visitors, CNN.com was the most visited online news destination on Inauguration Day, 10% greater than msnbc.com’s 10 million uniques and 21% more than Yahoo! News’ 9.1 million unique visitors.

Additionally, each visitor spent on average 8.7 minutes during the day on CNN.com — 97 million total minutes for the day.That’s 41% greater than msnbc.com’s 68.7 million total minutes and 117% greater than Yahoo! News.

CNN.com had 94.6 million page views, to msnbc.com’s 73.5 million and Yahoo! News’ 40.5 million.

msnbc.com broke several records of its own, including 4 million unique visitors in a single hour (11am-Noon) and a total of 18.2 million video streams — which breaks the previous video stream record set during coverage of the Virginia Tech massacre.

Msnbc.com has a seven-month streak as the #1 Current Events and Global News site. December was its fifth consecutive month topping 40 million unique visitors.

(All stats from Nielsen Online)

• TVNewser has the TV stats: NBC #1…

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