CNN senior director of product development Dermot Waters discussed the cable news network’s mobile strategy at mediabistro.com‘s Think Mobile conference Wednesday afternoon at Comix in New York, on a panel titled Streaming Media: Is There Value in Mobile Video?
On CNN’s overall video strategy:
Video is very important to CNN, in general. We have been making a big push to have much more emphasis on video on our site. We want to get our content out there.
On life after Time Warner Cable’s and Comcast’s TV Everywhere initiative, which will make video content available across all platforms:
We have traditionally shown clips of 2-3 minutes. A lot of that is due to MSO restrictions — we don’t have full access to all of our shows. When we get more toward the TV Everywhere world, when you can authenticate yourself as a cable subscriber, then you can justify long-form content.
On future opportunities:
Mobile broadcast is certainly an option and probably another avenue for a revenue stream. TV Anywhere is going to be how we bring that to a much broader audience.
On choosing which mobile platforms to target:
We have to go through a prioritization exercise and determine where it makes the most sense for us. We just kind of go one-by-one. We’re obviously not on all of the devices right now. That’s somewhere we want to be. There are places other than the Apple App Store where you can distribute your app yourself.