Coach K Not Joining Twitterverse

Sports and social media have collided recently, with athletes and their tweets drawing major media attention. New Kentucky basketball coach John Calipari broke the news that Jodie Meeks would remain in the NBA draft on Twitter. On Tuesday, Minnesota Timberwolves rookie Kevin Love made a rookie Twitter mistake — tweeting that his coach, Kevin McHale, wasn’t returning to the team before the organization was prepared to go public with the news.

We saw Duke basketball coach Michael Krzyzewski (“Coach K”) at the 68th Annual “Father of the Year” awards lunch in New York today, and asked for his thoughts. “It’s an individual choice,” he tells WebNewser. “I do not choose to be a part of that.”

Coach K did say “People on our staff” are active on the micro-blogging site, but he wasn’t budging.

“I still want to watch the news at night and be surprised,” he said.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.