Comcast Sets Campaign to Push Fancast

Comcast is launching a 13-week media push to back its Fancast TV portal, including primetime TV ads tied to the CBS shows the campaign will run during, AdAge.com reports.

The campaign will feature recaps of CBS shows CSI: Miami, NCIS and How I Met Your Mother, as well as an online buy with banner ads that provide one-click access to Fancast programming and an outdoor component in San Francisco with interactive bus shelters that allow people to pick and watch TV clips, according to AdAge.com.

AdAge.com sees the Fancast campaign as an answer to the big ad blitz by Hulu, the NBC Universal- and News Corp.-owned video portal that kicked off its campaign during the Super Bowl.

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