At this point in the evolution of social media, every company worth its salt knows that it should have a presence on the major social networks. Social media isn’t just for broadcasting corporate content; companies know they should listen to what their consumers say to and about them on social platforms. But they’re only managing to do so consistently on Facebook, according to an Evzdrop infographic: On the other social networks, U.S. companies miss more content than they catch and act on.

evzdrop, social monitoring, social listening, social networks, social media, social marketing

Evzdrop