Condé Nast, Adobe Team Up on Digital-Magazine App

Condé Nast and Adobe Systems formed a strategic alliance, and the first crop to be harvested from it will be a digital-magazine application built on Adobe AIR runtime.

The two companies said they expect the app to be compatible with devices including laptops, netbooks, smart phones and the upcoming electronic color-slate devices.

Wired will be the first Condé Nast publication to deploy the digital-magazine app, which the companies said will “deliver full-color, high-resolution magazines that combine the immersive experience of its award-winning titles with the convenience and functionality of a digitally distributed and internet-connected product.”

Condé Nast president and CEO Charles H. Townsend said:

This is the next piece of the puzzle for developing our unique magazine content in a digitalized format that will drive the new devices that will hit the market in 2010. Our hope is that the product of our work with Adobe will be used widely throughout the magazine industry.

These initiatives are part of a strategy by the company to extend its iconic brands into the digital world. Condé Nast’s goal is to create experiences that closely resemble the process of reading its print magazines. The creation of a digital magazine using Adobe’s authoring tools will create reader engagement that matches or even exceeds what it achieves in print.

And Adobe senior vice president of creative solutions John Loiacono added:

Condé Nast is home to renowned publishing brands, with magazines and reporting that help drive and hold a mirror to our culture. Our unique collaboration is a natural extension to the commitment that Condé Nast has made to the Open Screen Project and their support for the Flash platform. Condé Nast is trusting Adobe technology to deliver, in digital format, the high design values and visual aesthetic that readers and advertisers expect from them. We’re confident that the resulting work will set new standards in visual impact and reader engagement for Wired and other flagship Condé Nast magazines.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.