It’s been a great August for Boxee, the startup whose free software allows users to integrate personal media, Internet media and social networking tools.
Less than two weeks ago the company announced $6 million in new funding. And today Boxee announced a content distribution deal with Conde Nast Digital that will allow Boxee users access to Wired.com and Style.com video content, along with Style.com photo slideshows.
Conde Nast Digital Executive Director of Emerging Media Richard Glosser said in a prepared statement:
“Boxee is a unique platform for users in the living room to discover new content, and maintain a relationship with sites they already love.”
Glosser’s second point, of course, is the big challenge for content producers: Keeping audiences loyal even as 1) emerging (and merging) content platforms threaten to disrupt consumption and sharing habits, and 2) devices allowing users to consume, create and share content continue to evolve.
While Boxee already offers tech content from sites such as techstars.tv, the agreement gives its users access to content from Conde Nast Digital’s most popular online property — though one that has struggled lately. According to web analytics company Compete.com, unique visitors to the site went from 11.7 million last November to 6.4 million in June, a drop of 45 percent.
Conde Nast Digital says eventually it will make content from other online properties available through Boxee. Among its sites are Arstechnica.com, NewYorker.com, VanityFair.com, Glamour.com, Flip.com, Epicurious.com, Stylefinder.com, Wired.com and Reddit. CondÃƒÂ© Nast Digital is the Internet unit of CondÃƒÂ© Nast.