Condé Nast Taps Adobe Digital Publishing Suite

CondeNastLogo.jpgPublishing giant Condé Nast will debut digital replica editions across its portfolio of magazine brands using Adobe Digital Publishing Suite following its successful rollout of digital editions of Wired and The New Yorker using Adobe tools.

The apps for GQ, Vanity Fair, and Glamour will be re-created using Adobe Digital Publishing Suite.

Condé Nast president by Robert A. Sauerberg Jr. said:

This decision comes as the result of an ongoing research-and-development period that included the introduction of five digital replica apps using two different approaches and tools in order to gain maximum learning in this emerging area. The company will continue to seek the best technologies to bring its award-winning content to market as platforms and devices emerge.

The innovative work our in-house team at Condé Nast Digital did made us first to market with replicas on iPhone and iPad and has allowed significant learnings. Our team considered many factors to ensure that we had a platform that could be continually enhanced to meet the needs of our consumers and distributors.

Chief technology officer Joe Simon added:

We have always intended to deliver our content on a variety of platforms and devices, and the Adobe Design Suite will help us efficiently achieve the “author once, publish anywhere” goal.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!