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Mass Connections launched a different kind of recipe-sharing Website earlier this month: Cooking-Hits.com), which allows members to post instructional videos on how to prepare their favorite recipes and share them via YouTube, Facebook, MySpace and Twitter.

Mass Connections is also offering potential advertisers branding opportunities, including targeted recipe sponsorships, tag-based recipe sponsorships, full-page integration housing brand recipes, homepage impressions, featured recipe sponsorships and other customizable formats and styles.

“Whether you’re a foodie, a gourmet chef or something in between, Cooking-Hits.com offers a one-stop food information and entertainment source,” Mass Connections president and CEO Caroline Cotten-Nakken said in a release. “We know the importance of connecting users and creating a community, which is why we are incorporating a social-networking component.”

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