Coors Light Taps Fantasy-Football Fans

YardbarkerCoorsLight.jpgA connection between beer and football fans: Who’d have thought? Coors Light is targeting fantasy-football players by advertising on sites including Watercooler, Yardbarker and the Fantasy Sports Ventures network, according to AdAge.com.

The brewer feels that fantasy-football players fall right into its targeted niche, and data collected by those sites will prevent its content from being viewed by users under drinking age, AdAge.com reported, adding that users of WaterCooler’s FanSection get a Coors Light-free version of the game if they are under 21.

Arch-rival Anheuser-Busch, meanwhile, is relying on local deals with 28 of the 32 National Football League teams, along with a heavy TV investment in its new “Tailgate Approved” campaign for Bud Light, according to AdAge.com.

Coors Light brand director Mark Weslar told AdAge.com, “We really look at his online experience, and it’s all about fantasy.”

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!