Cory Doctorow Defends Free eBook Downloads

coryd23.jpgDo you believe in free eBook downloads? It’s one of publishing’s most controversial questions.

Today’s guest on the Morning Media Menu was novelist and blogger Cory Doctorow, author of the new book For the Win–talking about online currency, book promotion, and if worker unions are feasible in digital culture.

Doctorow (pictured via Joi Ito) explored the world of gold farmers, workers who perform repetitive tasks in online games to accrue virtual currency, asking the crucial question–can digital workers unionize effectively? He also discussed his unorthodox strategy of releasing a free eBook edition of his book alongside the print book.

Press play below to listen.

Here’s an excerpt: “I’ve been doing this since 2003, and every time there is just a rush–hundreds of thousands of downloads in just a few days. People go crazy for it, sharing it with friends…What you start to see really quickly is [people writing online] ‘I’ve never heard of this Doctorow guy, but a friend sent me a link to this. Over and over again I see that. That’s the thing that makes me really excited, that’s finding new readers who will be readers for life. All the writers that I truly love (who I would buy their shopping list), for the most part, I didn’t buy the first book of theirs–those writers you discover by a librarian giving you the book or by a friend pressing the book in your hand.”

He also added: “I make the books available as free downloads under a Creative Commons license that encourages my readers to share them and remix them, provided they are doing so non-commercially. That means one reader who loves the book who knows another reader who would love the book can put the book in that reader’s hands … Tim O’Reilly says: ‘The problem with writers isn’t piracy, it’s obscurity.’ It may be hard to monetize fame, but it is impossible to monetize obscurity.”

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!