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Could Bundling Work For eBooks : Top Stories Of Summer

There are many ideas floating around about how to price eBooks, and bundling could be one of them.

This summer Gizmodo profiled Christian Owens, a 16-year-old millionaire who made his fortune by bundling Mac applications–a model that eBook publishers could follow.

The UK teenager build a business around a simple service, the Mac Bundle Box. He convinced developers to sell multiple applications at a significant discount in a special bundle. Gizmodo explained: “The resulting bundle had a combined retail value of around $400, but he would sell it for a tenth of that price. Not only that: If enough people bought the package, a new application would get unlocked for all buyers, which guaranteed very good word-of-mouth promotion. ”

Welcome to our Top Stories of Summer 2010 series. For all our readers returning from summer homes and Caribbean yacht trips, we’ve created a short list of the 15 stories you may have missed during this long busy summer for the eBook industry.

Bundling could be an effective model for eBooks as well. Publishers could bundle eBooks into cheaper packages, sorted by genre, author, or imprint. What do you think?

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