How to Create a Winning Social Media Strategy

SMStrategy

Jessica Peterson, social media strategist and the author of a new book, Build Relationships and Business on Facebook, and Rebekah Radice, social media and digital marketing consultant, recently participated in a weekly webinar committed to helping business professionals boost their personal brand visibility through the power of social media.

Rebekah offered the following tips:

  1. Know your target market.
  2. Take the time to craft your content.
  3. Create a cross platform strategy.
  4. Keep your branding consistent.
  5. Mix it up.
  6. Engage your audience.
  7. Follow the 70-30 rule (maintain seventy percent engaging content and thirty percent promotional).
  8. Check your analytics.
  9. Keep up with industry trends.
  10. Revise, rework and reassess.

Check out the full webinar here:

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Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!