How to Create a Winning Social Media Strategy

SMStrategy

Jessica Peterson, social media strategist and the author of a new book, Build Relationships and Business on Facebook, and Rebekah Radice, social media and digital marketing consultant, recently participated in a weekly webinar committed to helping business professionals boost their personal brand visibility through the power of social media.

Rebekah offered the following tips:

  1. Know your target market.
  2. Take the time to craft your content.
  3. Create a cross platform strategy.
  4. Keep your branding consistent.
  5. Mix it up.
  6. Engage your audience.
  7. Follow the 70-30 rule (maintain seventy percent engaging content and thirty percent promotional).
  8. Check your analytics.
  9. Keep up with industry trends.
  10. Revise, rework and reassess.

Check out the full webinar here:

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Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!