DataPoint: King Takes 25% of Facebook App Market

DataPoints

AppData announced today that its data are reporting King Digital Entertainment’s ascendance. Although we called into question the sustainability of the developer and its most popular game, the data indicate that King is not a one-hit wonder.

According to the announcement, the company has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”

Here are the top five apps on AppData’s MAU leaderboard:

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Farm Heroes Saga was launched in April of 2013, making its climb to No. 2 particularly notable. Pet Rescue Saga was launched in October of 2012. Together, the three games represent almost 22 percent of MAUs in the top 100 apps that AppData is tracking. King has four more games that appear in the top 100 apps: Papa Pear Saga, Pepper Panic Saga, Bubble Witch Saga and Pyramid Solitaire Saga. With all seven taken into consideration, King’s games alone represent over 25 percent of MAUs in the top 100 apps.

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For more information about AppData click here, or call 415-230-2558.

Do you think King’s business is sustainable?

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