Archives: June 2009

Meebo Ramps Up Ads with New Partner Network

Meebo, the chat widget tool, had already launched its own ad network some time ago. Now the company is launching ads on its own partner network, with Toyota being the first marketer to advertise. With 85 publishers signed up for its partner network, Meebo is enabling brands to run ads on a larger scale directly through Meebo’s company, with the same results they’ve grown accustomed to on Meebo.com.

What’s this really mean? In Meebo’s long-standing effort to expand its own network, web presence and visibility, the integrated communication tool has launched several tools and gained several partners, many of which have teamed up with the company for marketing purposes. This is in part due to the fact that Meebo’s integrated communication tools enable brands to connect directly with consumers through multimedia brand messages, chat, and advertisements. On the consumer end, these communication tools provide great channels for product and brand discussion as well as valuable feedback that marketers can use in their larger data pools.
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Microsoft Debuts New Explorer Ad Campaign

In an attempt to curb the Firefox exodus, Microsoft released four new ads for Internet Explorer 8 featuring Dean Cain of Lois & Clark: The New Adventures of Superman fame as a 1960s advertising executive. Reaction to the ads, which use the tag line, “Browse Better,” was mixed, with PC World giving them the thumbs-up, while Gawker panned them.

The ads use acronyms S.H.Y.N.E.S.S. (sharing heavily, yet not enough sharing still), F.O.M.S. (fear of missing something), G.R.I.P.E.S. (gritting rage: Internet pathetically extra slow) and O.M.G.I.G.P. (oh my God! I’m gonna puke).

PC World called the O.M.G.I.G.P. ad in particular “the most honest ad we’ve seen from Redmond in a long time,” but Gawker wasn’t as kind, saying, “These spots are, at least, marginally more rational than the absurdist, quickly-abandoned Jerry Seinfeld commercials for Vista. They just need a nice tag line. How about, ‘Internet Explorer: Why Not Drag Out Your Dysfunctional, Creepy Relationship a Bit Longer?’”







TubeMogul Enters the White House

Emeryville, Calif.-based start-up TubeMogul, which allows video producers to syndicate content to as many as 24 different video-sharing sites with one upload via its site, signed a pact with the White House to distribute and analyze Web videos, TubeMogul executive David Burch told Beet.TV executive producer Andy Plesser at the PdF Conference Tuesday afternoon.

The White House is using TubeMogul to upload to YouTube and Vimeo, as well as paying for its analytics on video usage, Burch said, adding that the deal does not include the White House’s in-house video channel, which is managed internally.

Dolphins’ Bess a Victim of Twitter Fraud

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Add one more name to the list of professional athletes who have been victimized by impostors using social-networking tools: Miami Dolphins wide receiver Davone Bess.

According to NFL FanHouse, someone using the name Lambo_Weezy on Twitter sent several Tweets while impersonating Bess, including one challenging Tennessee Titans running back Chris Johnson to a race.

Twitter deleted the profile after being contacted by the National Football League, but Kenny Zuckerman, Bess’ agent, told NFL.com’s Jason La Canfora he plans to “prosecute this imposter to the fullest extent of the law. Fraud is fraud, and we are going to protect Davone and his reputation at any cost.”

Bess had 54 catches for 554 yards and one touchdown for the Dolphins last season.

Merger Deadline Passed? Yahoo!

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The June 25 deal for closing the proposed merger of Microsoft and Yahoo! came and went, and directors of the latter more than likely had the date circled on their calendars.

Yahoo! awarded each director the option to buy 15,000 shares of its stock at a price of $15.53 per share June 25, 2016, as part of their annual compensation, Silicon Valley Insider reported.

The thinking is that the shares will be worth far more than $15.53 apiece on that date and, by selling grant stock, the directors will get to pocket the difference, according to Silicon Valley Insider, which added that if Yahoo! shares grow at a 5% annual pace, each director will make about $95,000.

Amazon Cuts Off Hawaii Associates

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Aloha means goodbye in the case of Amazon and Amazon Associates in the state of Hawaii.

Following in the footsteps of North Carolina and Rhode Island, the Hawaii legislature passed a law that would require Amazon to collect and pay sales taxes from any Associates with mailing addresses in that state, The Wall Street Journal reported.

And following in its own footsteps, Amazon did the same thing it did with North Carolina and Rhode Island: The online retailer cut off all Associate payments to the state, Silicon Alley Insider reported.

ZDNet’s Larry Dignan told Silicon Alley Insider the move will likely have little effect on Amazon’s sales, adding that the online retailer is hoping the small hit it takes now will help it to reverse state laws.

Silicon Alley Insider pointed out that Amazon continues to pay Associates in New York, meaning sales from that state are too high to risk losing.

Flickr2Twitter Allows Tweets of Flickr Photos

Flickr + Twitter = Flickr2Twitter? That appears to be what the photo-hosting site and the social-networking site have in mind.

Flickr2Twitter allows Flickr users to Tweet photos directly from the site, according to TechCrunch. Once users’ Flickr and Twitter accounts are linked, the “Blog This” button on Flickr photos will feature Twitter as a distribution choice.

TechCrunch added that developers who want to add Flickr as a photo option to desktop and mobile clients can use Flickr’s existing application-program interfaces.

Will TMZ Own the Michael Jackson Story?

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After putting a serious notch in its credibility belt by being the first to report the death of Michael Jackson last Thursday, TMZ unleashed another exclusive Tuesday.

The site reported that all three of Michael Jackson’s children were conceived in vitro, meaning that not only was the King of Pop not the biological father, but Debbie Rowe was not the biological mother, either. Multiple sources told TMZ Jackson was not the sperm donor for any of the three children, nor were Rowe’s eggs used.

Rowe served as the surrogate mother for Michael Jr. and Paris, while the surrogate mother for Prince Michael II is unknown.

ABC News, Hyperion Investigate Bernie Madoff

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Tired of all the questions about whether 150 years was enough of a sentence for Bernie Madoff, as if tacking more years on would have made a difference? For a serious look at the man behind the most infamous Ponzi scheme ever, check out Brian Ross Investigates: The Madoff Scandal, a new multimedia Kernl from Hyperion featuring ABC News chief investigative correspondent Brian Ross.

Each of the four weekly installments, with accompanying video, will provide direct exclusive reporting and timely information, and the content will be available throughout ABCNEWS.com, as well as on the Hyperion site.

Users can also install the Kernl on their own blogs, Facebook pages and other social-media platforms.

Hitwise: CBS, ABC Retain Top Spots

According to Hitwise, CBS and ABC were once again the top two broadcast-network Websites last week, with Fox’s America’s Most Wanted and American Idol trading spots as far as most-visited broadcast-show sites from last week, when Idol topped Wanted, and NBC’s Deal or No Deal again at No. 3.

As for cable shows, TLC’s Jon and Kate Plus 8 was tops for the week, followed by Bravo’s The Real Housewives of New Jersey and Comedy Central’s South Park.

When combining broadcast and cable networks, the top show sites were Nickelodeon’s SpongeBob SquarePants, Jon and Kate and Real Housewives.

Fast risers on the broadcast list were CBS’ Harper’s Island (to No. 4 from did not rank), ABC’s The Superstars (12 from DNR), Fox’s 24 (15 from 30), Fox’s The Simpsons (19 from 29), The CW’s Smallville (20 from 31) and ABC’s Castle (25 from DNR).

Cable’s fast risers were ABC Family’s The Secret Life of the American Teenager (7 from 49), Food Network’s Diners, Drive-ins & Dives (11 from 27) and CNN’s Larry King Live (21 from 34).

Click here to see the report.