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Archives: September 2010

The Complete Works of William Shakespeare Is Free eBook Today

The Complete Works of William Shakespeare by William Shakespeare is today’s Free eBook of the Day.

Catch up on these classic works that have inspired writers for generations to come. This file includes The Sonnets and various plays such as Alls Well that Ends Well. Here is an excerpt:

Thus is his cheek the map of days outworn,
When beauty lived and died as flowers do now,
Before these bastard signs of fair were born,
Or durst inhabit on a living brow:

Project Gutenberg has the free download.

For more free eBooks, check out our Free eBook of the Day archive.

Ben Stiller Directs Yahoo! Web Series Starring His Parents

The Stillers

Ben Stiller is one of entertainment’s funniest guys, and when you see the new web series he’s directing you’ll understand where he gets it. Ben is directing his parents, Jerry Stiller and Anne Meara, in a Yahoo! web series called ‘Stiller & Meara’. The weekly series consists of Stiller and Meara talking about everything, from what’s on their minds to what’s in the news and is absolutely hilarious. Read more and check out the first two episodes after the jump.
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Author Aaron Richard Golub Turns To Amazon’s CreateSpace

Attorney/author Aaron Richard Golub thinks that the stigma of self-publishing is going away. That is why for his second book, he decided to forego pitching it to publishers and went straight to Amazon’s CreateSpace self-publishing platform.

“You used to be stigmatized if you published your own book, but those days are fading,” said Golub.  “Why should I spend the next three years trying to get my book published when I can publish it right away online.”

Golub, whose first book The Big Cut came out through St. Martin’s Press, was not impressed with working with a traditional publisher. “I was in the top 10 on the LA Times bestseller list and they wouldn’t spend any money on marketing,” he said. He finds that working with Amazon has better returns. “I don’t have to share 90% of the royalties with the publisher,” he said. “The royalty spread is much better through Amazon.”

Golub’s new Kindle book is called Feisengrad. It is a satirical novel that criticizes authority. It takes place in a police state run by baseball umpires. Here is an excerpt: “”An Umpire was then immediately dispatched to the troublesome area for a little game of baseball. A cop was always present. Mischief threatened the order of the invisible system or invisible mischief threatened the order of the mischievous system.”

Feisengrad is also available through Barnes & Noble.

Electronic Arts Pushes Forward With In-Game Advertising Using Analytics

Electronic Arts was one of the first big publishers to really get in to in-game publishing, offering advertisers virtual advertising space on their EA Sports franchises as well as other titles like Mercenaries and Burnout. Yesterday, VentureBeat reports that they announced that they are teaming with Palo Alto’s nPario to deliver more insights into the advertising analytics of these ads. What will this mean for advertisers?

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Twitter Surpasses MySpace, Facebook Still King

Tweeters at Twitter headquarters will certainly tweet about this. The four-year-old social networking site overtook rival MySpace in unique visitors for the first time, becoming the No. 3 social networking site in the world, according to new data from marketing research firm comScore Inc. Signaling the room social networking sites still have to grow, though it ranked third among social networking sites, Twitter also ranked #50 in the list of top 50 properties overall, as examined by comScore.

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Sixteen Year Old Author Hits 6.5 Million Reads: Top Stories Of Summer

After less than a year as a member of the online writing site Wattpad,16-year-old author Abigail Gibbs had already earned more than 6.5 million reads. Her book Dinner with a vampire. Did I mention I’m vegetarian? has been a favorite.

Welcome to our Top 15 Stories of Summer Series. For those of you that spent the summer traveling around on your yacht or out of touch at your beach house, we are rounding up our most popular stories from the summer. The story about Abigail Gibbs was part of our Digital Writer Spotlight series.

Wattpad Inc. CEO praised her work: “Abigail has been an amazing writer to have onboard Wattpad. She is as dedicated to her fans as she is to her writing and her work continues to grow in popularity. Someone comments on a Wattpad story every seven seconds and Abigail’s message board is filled with 36,000 comments by readers with requests for more chapters and asking where they can buy her book.”

Facebook COO to Advertisers: We Are Not Working on an Ad Network Right Now

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The rain gave New York a bit of a break yesterday, but the torrent of ideas at Advertising Week was unrelenting. The data summit included a demonstration of measuring ad effectiveness using brain waves, revelations on Generation Y that had a few Millennials in the audience pleading with the presenter from MTV to say it wasn’t so, and online media innovator Arianna Huffington interviewing her friend Sheryl Sandberg, COO of Facebook.

After the jump, how a positive shift in America’s corporate culture may be an unintended consequence of social media marketing, why, after my snarky remarks of the last few days, I now hold Facebook’s advertising platform in high esteem, plus my take on the best revelations and quotes of day three of Adverting Week. Read more

Kobo App Will Come On BlackBerry PlayBook

Kobo’s social reading application designed for the new BlackBerry PlayBook tablet will come preloaded on the device. This is the second tablet that the Kobo eReader will come preloaded on, as Kobo is the default eReading app on the Samsung GALAXY Tab as well.

Kobo’s application is designed to make digital reading a social experience. Kobo CEO Michael Serbinis explains the social functions in a blog post: “The app will let readers Shop with a friend, read with a group, exchange passages, and discuss the book in real-time. I’m really excited about this.”

Amazon also has announced their Kindle app for the tablet, and likely Barnes & Noble and Borders will follow before the tablet comes out next year.

Burson-Marsteller Brass to Deliver Keynote on Politics, Social Media at BlogWorld & New Media Expo 2010

Two top executives from public-relations and communications firm Burson-Marsteller will deliver a keynote presentation on digital communications in politics at BlogWorld & New Media Expo 2010 at the Mandalay Bay Convention Center in Las Vegas, joining the previously announced list of keynotes and speakers.

Burson-Marsteller CEO worldwide and Penn Schoen Berland CEO Mark Penn and worldwide vice chairman Karen Hughes will discuss results from a study of social-media use during the midterm-election races, analyzing how candidates used Facebook, Twitter, YouTube, and texting, and how they integrated their messages on other sites and social-media outlets. The keynote is scheduled for Friday, Oct. 15 at noon PT.

Penn has served as a senior adviser to Bill Gates, Steve Ballmer, Bill Ford, President Bill Clinton, Hillary Rodham Clinton, and U.K. Prime Minister Tony Blair. He is the author of best-selling book Microtrends, a regular guest on cable television, and a columnist for The Wall Street Journal.

Hughes served as under secretary of state for public diplomacy from August 2005-December 2007 and as counselor to President George W. Bush from 2001 to 2002, where advising the president on policy and communications.

Mobile Developer HipLogic Adds Jason Ling from MySpace, Stephanie Jorgl from Opera

Mobile-application developer HipLogic tapped two prominent Internet companies to strengthen its executive team, bringing aboard former MySpace head of mobile products and technology Jason Ling as vice president of product development and former Opera Software manager of worldwide marketing Stephanie Jorgl as head of marketing.

Ling will help drive product innovation at HipLogic. During his tenure at the social-networking site, he oversaw product vision and mobile strategy for next-generation mobile and new-media applications, and he drove strategic creations of MySpace mobile social-network products. He has also worked with Disney and Infospace.

Jorgl managed worldwide marketing for Opera consumer products including its Opera Browser, Opera Mini, and Wii Internet Channel, and she developed launch strategies for Opera Link and Opera Dragonfly, as well as conceptualizing and launching the company’s “Rock Opera” branding. She also served as an Internet marketing manager for Apple.

“Jason and Stephanie are great additions to the HipLogic team given their past experience helping companies succeed in mobile,” CEO Mark Anderson said.