Guinness World Records announced the latest social media world records to coincide with global Social Media Day. Of course, there are no surprises this time around, next year may prove different.
Guinness World Records includes the Most likes on a Facebook page which is 47,194,601, achieved by Facebook for its own product page on June 29, 2011. Facebook’s own page on the site recently took this title away from Zynga’s Texas Hold’em Poker page, which now stands in second place with 45.78 million likes. Rounding out the top 5 are the official pages for rapper Eminem (42.05 million likes), video-sharing site YouTube (40.44 million likes), and pop artist Lady Gaga (39.49 million likes).
What is it with Lady Gaga? Does she inspire or stimulate?
I am loving the most “disliked” video on YouTube, which is the music video for Justin Bieber’s (Canada) “Baby”, with 1,490,076 “dislikes” as of Jun 29, 2011. The record changed hands back to Bieber after previous holder Rebecca Black had her music video for “Friday” (which at one time had 2,583,179 “dislikes”) removed from YouTube following a dispute with record label Ark Music Factory. Justin Bieber’s “Baby” also holds the record for the Most viewed video online with 575,118,703 views on YouTube as of June 29, 2011.
Another new record is for the Most content ingested by an online video service is an average of 70.49 hours per minute, achieved by Ustream, as verified on June 29, 2011. This average figure is based on a total of 37.05 million hours of content ingested by Ustream in the 12 month period of June 2010 to May 2011. Peak content ingestion was in May 2011, with 3.721 million hours ingested, or 83.36 hours per minute. This is close to double that of YouTube, which announced at its sixth birthday in May 2011 that the site’s users upload 48 hours of content per minute.
Other current social media Guinness World Records include:
- Fastest Time to reach 1 million followers on Twitter is 25 hours 17 minutes, achieved by Charlie Sheen (USA) between 1-2 March 2011. This record was set during the height of the Charlie Sheen frenzy online, resulting in several trending topics on Twitter, featuring hashtags such as #winning and #tigerblood.
- Most likes on a Facebook item is 668,198 by the official page for Lil Wayne, a.k.a Dewayne Michael Carter, Jr. (USA) as of June 29, 2011. The comments are in response to a post made on 15 February 2011 which was made as an attempt to set the record for the “Most likes on a Facebook item in 24 hours”, in response to an earlier attempt at the same record by Oreo. The iconic cookie brand held the record for just 5 hours before it was snatched away by Lil Wayne and his army of fans. The title Most likes on a Facebook item in 24 hours is also held by the official page for Lil Wayne, a.k.a Dewayne Michael Carter, Jr. (USA) with 588,243 likes.
- Most followers on Twitter is held by Lady Gaga, aka Stefani Joanne Angelina Germanotta (USA), who has 11,259,372 Twitter followers of her @ladygaga Twitter feed as of June 29, 2011. Lady Gaga was the first to break the 10 million followers mark with her feed on 15 May 2011. Canadian pop artist Justin Bieber is the second most followed Twitter user, with 10,646,695 followers.
- Most “likes” on a Facebook page in 24 hours was 1,571,161 by Frito-Lay (USA) on 11-12 April 2011.
- Most “liked” video on YouTube is Judson Laipply’s “Evolution of Dance”, with 759,563 “likes” as of JUne 29, 2011. Laipply’s video, which features various styles of dance set to 32 different music tracks, is also among the most viewed videos on YouTube, with 175,664,814 views to date.
“Social Media records are some of the most asked about by our fans and readers. Along with the world’s tallest, smallest and heaviest, record fans want to know who has the most comments on Facebook, followers on Twitter, or views on YouTube.” Dan Barrett, Guinness World Records community manager, adding, “These records are particularly interesting because people are immediately available to participate in – it’s very appealing to know that you can be a part of a world record just by “liking” a post on Facebook or watching a video on YouTube.”
Some of you may be thinking what I am thinking, and that is social media is still young. We are likely to see changes taking place over a course of a year. The Guiness World Records will more or less change as social media changes with its latest trends.