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Archives: December 2011

WATCH: The Muppets Cover David Bowie for Google Plus Commercial


It’s no secret that we at Social Times are big fans of Google Plus’ Hangout feature, with it’s ability to easily have tens of people video chatting and sharing YouTube videos with just a few clicks.  Their latest addition, allowing people to start Hangouts in the comment threads of posts offers an experience I’ve never had before — off-the-cuff topical video chat.

Add to all of this the fact that Google is promoting the heck out of their network, and we may see G+ make some strides in 2012.  For their latest ad, they recruited the Muppets and sourced David Bowie. Pretty cool.

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Along with any new technology comes new diseases and afflictions. This is true even for the iPad.

The video embedded after the break shows the tragic case of a marketing exec by the name of Miranda. This poor soul is so dependent on her iPad that she has forgotten how to interface with the rest of the world.

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‘Social Media Etiquette’ Is Free eBook Today

Are you a writer who is planning on getting into social media for the first time next year? Or perhaps you just want to brush up on how to use Twitter to connect with new readers? Today’s free eBook of the Day can help.

Social Media Etiquette: Minding Your Manners On The Social Web is a free eBook from social media agency Radian 6, gives tips on how to act on Twitter, Facebook and blogs. Here is more from the book’s description: “…if you’ve ever wondered if there’s a difference between personal and professional etiquette, we’ll just say one thing – yes, there is. We hope that this eBook – Social Media Etiquette – Minding Your Manners on the Social Web – is going to shed some light on this subject.”

Radian 6 has the free download.

For more free eBooks, check out our Free eBook of the Day archive.

Groupon Acquires Campfire Labs — Could They Possibly Spin Off a Small Business Solutions Division?


Groupon, the easiest way to get a massage at 50% off, has purchased Campfire Labs, according to a TechCrunch report from yesterday.  The surprise is that Campfire labs still hadn’t launched.  Groupon picked them up based on their early demos, apparently, and their service seemed to be some sort of social shopping enhancement service, which could help Groupon enhance communication between merchants, customers and customers’ friends.

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Mercer Mayer Leads Android Book Apps List

Oceanhouse Media’s digital versions of Mercer Mayer’s classic children’s story books continue to do well in the Android Market this week. The apps, which debuted on the list earlier this month, currently hold the No. 2, No. 3 and No. 4 spots on he Android Books & Reference App Top Ten list this week. Oceanhouse Media’s The Berenstain Bears’ Bedtime Battle app also made the list at No. 6.

As part of our research for the Publishing App Expo earlier this month, we have been spotlighting the top grossing book apps every week–helping our readers discover and analyze successful content.

Below, we’ve listed the top ten paid Android Books & Reference apps of the week. We’ve linked to the online pages for the individual apps so you can explore the content. Read more

63% Of Publishers Plan eBook In 2012: DCL Report

Publishers are beginning to understand the importance of having their eBooks available in multiple digital formats.

According to a new survey from Data Conversion Laboratory (DCL), 43 percent of publishers “realized the importance of compatibility with all e-readers, including iPad, MOBI (Kindle), Nook and custom formats.”

The report, which interviewed 411 publishers, found that 63 percent of publishers plan to publish a digital book in 2012. The report also found that 64 percent of publishers are interested in publishing non-fiction and technical digital content.

The preferred eReader among is group was the iPad with 44 percent of the respondents preferring the iPad as their eReader of choice, versus 36 percent preferring a Kindle.

Mark Gross, said president/CEO of DCL stated: “Eighteen months ago, more publishers were concerned about getting their information onto an eBook platform and quality was not the overarching theme it is now. The survey demonstrates that the publishing industry realizes consumers will not tolerate typos and bad formatting in a $15 eBook.”

Deadline To Transfer WHSmith eBooks To Kobo Is Today

In October, WHSmith teamed up with Kobo to power its eBook store. Today is the deadline for readers who have purchased eBooks from British book retailer WHSmith to transfer them to the Kobo platform.

The WHSmith website explains: “Your WHSmith eBook Library will remain open until 28th December 2011. From there you can download your eBooks to Adobe Digital Editions. You should download all your purchases before 28th December. Your eBooks are then available to you indefinitely in your Adobe Digital Editions account, in line with the Adobe terms and conditions.”

eBook Magazine points out that there may be some hiccups with some titles: “Last week affected shoppers were sent an email asking that they click a link to confirm they wanted their WHSmith purchases transferring to Kobo. However that email also warned that: ‘We have been unable to make all your eBooks purchased from WHSmith.co.uk available in a Kobo account. This is may be because the titles are no longer available or Kobo have not yet established a relationship with the publisher.’”

Amazon Acquires Team Behind Quorus Social Shopping Service


Quorus, a social shopping site that facilitates better conversation between customers, merchants and customers friends, has had its entire team acquired by Amazon.  We covered the service a year ago, and chatted with the CEO, and are happy to see the smart team being picked up.  It’s not known whether Quorus itself will be utilized at Amazon, or whether the team will be working on something new.

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