Archives: November 2012

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Tim Ferriss BitTorrent Bundle Downloaded 211,000 Times

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Bestselling author Tim Ferriss took an unorthodox route this month, using the file-sharing site BitTorrent to promote his new book. For the last seven days, BitTorrent members had exclusive access to excerpts, unpublished writing and multimedia materials related to The 4-Hour Chef.

Today, BitTorrent revealed some statistics: “The Tim Ferriss 4-Hour Chef Bundle has now been downloaded 211,000 times. From BitTorrent, 85,000 visitors clicked to check out the book in the Amazon store, a huge number for the category. The audience has been highly engaged as well: 13% of visitors to the featured content page on BitTorrent clicked out of the site to watch the YouTube trailer, contributing to 1.4MM views16% clicked to the 4-Hour Chef site.”

In 2010, Ferriss hit the Amazon bestseller list with The 4-Hour Body, a book traditionally published through Crown Archetype. A number of bookstores have said they will not stock his new book since it is published by Amazon.

Facebook Posts Guide for Incoming Members of Congress

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When members of the 113th Congress are sworn into office this coming January, they’ll have a chance to build on the social media tools that made the 2012 presidential elections so dynamic online. Facebook is already throwing its hat into the ring with a new guide for Congress members on best practices for using the social network to stay connected with their voters. Here are the top 5 tips:

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‘The Economist’ Finds Charging For Digital & Print Separately Works Best

Like many publications whose readers are looking for both digital and print options, The Economist has been experimenting with different ways to package its content to subscribers.

The magazine offers subscribers content through its weekly print magazine, app editions of the magazine, as well as online access. For readers who commit to a two-year subscription, a print subscription is  $2.19 a week; a digital subscription is 2.19 a week; and a subscrition to both is $2.74 a week. Full app access used to be free with a print subscription.

In an interview published today by Ad AgeMichael Brunt, SVP of circulation for the Americas and global head of marketing at Economist Digital, explains why the magazine stopped giving away app access with a print subscription.

He told AdAge: “Our subscribers really value our content, and we wanted to create a pricing structure that made sense for the way that people wanted to buy our subscription. People think it’s reasonable to pay a little more for both and to give them a choice for a lower cost if they just want print or they just want digital.”

Writer Rumble Video Game Lets You Fight as a Famous Author

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The 99-cent Writer Rumble video game for iOS devices lets you play a famous writer and battle with word games. Characters include H. P. LovecraftEdgar Allan Poe and Jane Austen.

We’ve embedded the Joystiq video about the game above–what do you think? The game includes options to challenge your friends to a game or play with other players online, use split screen on the iPad and share your scores on Facebook and Game Center. Check it out:

Words will never hurt you – until now! With Writer Rumble, you can take on your friends in a game of speed spelling madness or battle against enemies in single player mode. Use your board to find the most damaging words and watch as your enemies take a beating. Unleash special powers to increase damage, get new letters, or save yourself from dying. (link via Eric Smith)

iPhone App Downloads Up 33% In October: Fiksu Report

iPhone app downloads increased by 33 percent in October, according to new metrics from Fiksu. The dramatic increase followed the release of the iPhone 5 in late September. According to Fiksu’s App Store competitive index, which looks at the average aggregate daily download volume of the top 200 free U.S. iPhone apps, average daily downloads in October reached  5.4 million. Interestingly, in October 2011, when Apple released the iPhone 4S, Fiksu saw iPhone app downloads increase by  29 percent.

According to Fiksu’s latest monthly report, which also looks at mobile app loyalty, it costs $1.06 to maintain a loyal app user, which was down seven cents or 6 percent from September’s $1.13. Fiksu’s press release explains the change: “Significant increases in organic searches and app discovery – driven by the arrival of the iPhone 5 and users’ natural enthusiasm for downloading apps on to new devices – pushed costs down and created a huge opportunity for mobile app marketers to very cost-efficiently acquire loyal users in October.”

‘A Game Of Thrones’ The Companion App

Random House has released a companion app for George R. R. Martin‘s Game of Thrones books series.

The app, which is called A World of Ice and Fire, is an official guide to the series and includes biographical profiles of the epic’s 540 characters, descriptions of the 380 locations from the stories, as well as interactive world maps.

The app is designed with anti-spoiler shields, so that readers can customize where they are in the book and only explore the worlds that have been revealed to that point. Elio M. García Jr. and Linda Antonsson, the founders of fan site Westeros.org have written original text for the app.

Apple has it available for free with in-app purchases available. The free edition includes eight character profiles from A Game of Thrones, as well as interactive maps for the North and South. Readers can buy additional InfoPacks based on each book for $.99-$1.99, depending on the title, or the entire pack for $4.99. Nook is offering the entire app for $4.99.

Apple To Sell Latest iPad, iPad Mini & iPhone 5 in China

Apple announced that it will begin selling iPhone 5s, fourth generation iPads and iPad Minis display in China. The company will be selling the iPads beginning on Friday December 7th, and the iPhone 5s on Friday, December 14th. The devices will be available online and in Apple stores, as well as through authorized resellers in China.

These devices are already available in 47 countries around the globe, including the U.S., Australia, Canada, France, Germany, Japan and the U.K.

The iPad Mini is a 7.9-inch tablet with a 1,024 x 768 resolution screen that sells for $329.  The fourth generation iPad is a 10-inch tablet with a retina display and an A6 chip. It retails for $499. The iPhone 5 is the lightest iPhone to date. It features a 4-inch retina display and is powered with an A6 chip.