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Archives: December 2012

Social Networks for Book Readers

Hoping to read more books in the new year? Earlier this year, we created a handy list of ten social networks for readers:

1. Scribd: “Think of Scribd (pronounced “skribbed”) as the largest book club on the planet — except that anyone can join the conversation on any topic imaginable: vampire fan fiction, European travel, the latest research in neuroscience, even crossword puzzles.”

2. Goodreads: “A place for casual readers and bona-fide bookworms alike, Goodreads members recommend books, compare what they are reading, keep track of what they’ve read and would like to read, form book clubs and much more.”

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Apple App Store Downloads Up 87% on Christmas: Distimo

Apple App Store downloads increased by 87 percent on Christmas Day compared to the December 2012 average, according to Distimo AppIQ data.

Check it out: “…the revenues showed an slightly lower increase of 70%. Given that the iPad downloads and revenues rose by 140% and 83% respectively, the iPad seems to have been a very popular gift.”

According to Distimo, the most popular apps downloaded on Christmas Day on iOS devices (excluding Apple apps) were YouTube, Google Maps, Elf Yourself, Where’s My Holiday, and Skype.

Beyond just Apple’s App Store, yesterday we reported that app downloads across devices were up 112 percent on Christmas Day compared to other days in December. (Via CNET).

The Los Angeles Lakers Release An App

Los Angeles’ basketball team the Lakers has released an app for iOS and Android devices.

The new app lets fans track news, stats, schedules, and check out photos and videos. Mobile development agency Lucid Appeal created the app, which fans can use to buy tickets to games via an integration with Ticketmaster.

“Launching this mobile app is a part of our long term strategy to engage Lakers fans across digital platforms and deliver content to fans in all the ways they want to consume it,” explained Nick Kioski, director, new media & technology for the Lakers, in a statement. ”We’re excited for this launch, but even more so for the long-term road map we have for the mobile app and the dynamic features coming in future versions.”


Social Media Jobs: DeVries Public Relations, Imagination, Stagnito Media


This week, DeVries Public Relations is hiring a community manager, and Imagination needs a managing director of content. Stagnito Media is seeking a digital products coordinator, and Florida International University is on the hunt for a campaign communications director for its university advancement division. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

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iPhone App Downloads Down 15.4% In November: Fiksu Report

iPhone app downloads decreased by 15.4 percent to 4.57 million daily downloads in November, according to new metrics from Fiksu.

The decrease in November comes after October saw a record  spike, driven by the release of the iPhone 5 in late September. According to Fiksu’s App Store competitive index which tracks the aggregate volume of downloads per day from the top 200 ranked free iPhone apps in the U.S., the cost of keeping an app user loyal went up in November.

Check it out: “The Cost per Loyal User Index measures the cost of acquiring a loyal user for brands who proactively market their apps. For the purposes of the Index, loyal users are defined as people who open an app three times or more. In November, the cost to acquire a loyal app user shot up to by 30 percent, or 32 cents, to $1.38, compared to October’s $1.06.”

Pearson Invests $89.5M in Nook Media

Publishing company Pearson has agreed to invest $89.5 million in cash in Barnes & Noble’s digital content company Nook Media. Nook Media is currently valued at about $1.789 billion, which gives Pearson a 5 percent equity stake in the business. Pearson brings expertise in online learning and digital content to the table.

Here is more from a Barnes & Noble press release: “Following the closing of the transaction, Barnes & Noble will now own approximately 78.2% of the Nook Media subsidiary and Microsoft, which also holds preferred membership interests, will own approximately 16.8%. Subject to certain conditions, Pearson will earn the option to purchase up to an additional five percent ownership in Nook Media.”

“We formed Nook Media to be a leader in the exploding market for digital content,” explained William Lynch, CEO of Barnes & Noble, in a statement.  ”Pearson is a forward thinking company similarly focused on reading and learning, with powerful assets and a terrific management team.  We welcome their partnership in Nook Media, and look forward to working with them and Microsoft to deliver great digital experiences for our shared customers.”

Friday Morning Laughs – Comedians Remake “Who’s On First?”

Whos On First

It’s Friday and the last weekend of 2012 is just around the corner. To help you get through the work day with a smile on your face we’ve compiled a list of some of the week’s funniest viral videos. This week’s Friday Morning Laughs features the world’s most useless machine, a “Who’s On First?” sequel starring Jerry Seinfeld, Billy Crystal and Jimmy Fallon, an extreme game of chess and more. So grab your coffee, take a seat and get ready to laugh.

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Social Marketing and Why Traditional Measurement Doesn’t Work


Brands have jumped in whole-heartedly to social marketing in 2012, with active Facebook Pages and sponsored ads, Google+ pages, YouTube channels – you name it. And while headcount and budgets have been growing for this direct marketing channel, the effectiveness is still eluding many C-level marketers. Is it working, and how do you tell? Here are five measurement strategies that will increase social effectiveness.

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‘The Pacific Triangle’ Is Free eBook Today

The Pacific Triangle by Sydney Greenbie is today’s Free eBook of the Day.

The book is an anthropological guide to the Hawaiian Islands written in 1921. Here is an excerpt from the book: “The palm-trees bow solemnly before changeless winds, in the direction of Honolulu, which lies like an open fan at the foot of the valley near the sea. Color is in action everywhere,–spots of metallic green, of volcanic red, filtered through a screen of marine gray. Honolulu lies below to the rear; Kaneohe, beyond vast fields of pineapple, before us; the sea, wide, open, limitless except for the reaches of the heavens, binding all.”

Project Gutenberg has the free download.

For more free eBooks, check out our Free eBook of the Day archive.