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Archives: January 2013

5 Apps for the 2013 Super Bowl

Erin Bury on Plancast

The Baltimore Ravens will face off against the San Francisco 49ers this Sunday and to help you prepare for the big game, we’ve put together a list of five apps that will guide you through it.

1.  Superbowl XLV II Guide app: The Version 3.6 of the app, which was designed by Phunware, has been updated for Super Bowl XLVII, which takes place in New Orleans on February 3rd at 6:30 PM ET. The free app, which is sponsored by Verizon, is designed for game goers and includes a guide to official Super Bowl events in New Orleans, maps, local restaurants, nightlife, and sites.

2. Super Ads: Super Bowl Commercials: “The Super Ads iPhone app features over 200 Super Bowl commercials, including NEW 2012 ads, commercials from 2006-2011, and all-time popular ads spanning the last four decades. The app enables users to view the best Super Bowl commercials from an iPhone, iPod Touch, or iPad device. Browse fan favorite Super Bowl commercial videos by year or lookup ads by the company or brand name. Users can also share their favorite ads via Email, Facebook, and Twitter.” Read more

How Price Drops Affect Sales Ranking in the App Store

Dropping the price of your app in Apple’s App Store can help increase revenues, according to a new report by Distimo. The report, which looked at the effect of downloads based on price drops found that cumulative downloads grew by an average of 1665 percent five days after a price drop in the Apple App Store for iPhone. While not as huge, cumulative downloads grew by an average of 871 percent on the iPad.

Despite a lower price point, this huge spike in downloads leads to increases in revenue. According to the report, revenue increased by 95 percent for iPhone apps three days after a price drop and revenue increased by 51 percent for iPad apps within three days of a price drop.

Here is more from the report: “The effect on downloads of a lower price ends, when the price increases again. Download volumes in the Apple App Store for iPhone drop by -46%, aggregated over five days after a price raise. In the Apple App Store of iPad, the drop in downloads is somewhat higher, -57%.”

A Virtual Hike in the Grand Canyon with Google Maps

Screen Shot 2013-01-31 at 10.04.05 AM

The interactive, 360-degree interface is in some ways better than the real thing. It’s possible to, for instance, use the arrows to “walk” sideways across a bridge for a continuous look at the river below. But even Google has its limits. The arrows will stop you just short of jumping off the trails and getting a skydiver’s perspective. (We tried.)

Read more

ALA Creates ‘Scorecard’ To Help Libraries Manage Licenses

The American Library Association (ALA) has created a new report to help libraries manage eBook licensing terms, called “The Business Model Scorecard.”

The scorecard helps inform librarians about the different variables involved in library eBook license contracts to help them negotiate eBook licensing deals with publishers. The objective is to give public libraries ideas to craft their own contracts. The report breaks down 15 different eBook contract variables for libraries, including factors such as eBook pricing and access to patrons.

Here is an excerpt from the report: “All ebook titles available for sale to the public should also be available to libraries. Libraries may choose not to purchase some titles if restrictions or prices are deemed unacceptable, but withholding titles under any terms removes the library’s ability to provide the services its patrons need and expect.”

The ALA Digital Content & Libraries Working Group (DCWG) created the report, which is a follow up to the ALA’s 2012 report, “Ebook Business Models for Public Libraries.”

YouTube To Shut The Door On YouTube Create

youtube-logo

At the end of this month YouTube Create, a resource on YouTube’s website featuring third-party apps like Xtranormal, WeVideo, GoAnimate, Vlix, Magisto, Stupeflix and other video creation tools, will be shutting its doors. YouTube Create launched nearly two years ago but, according to GigaOM and a number of folks familiar with the issue, it will be shut down at the end of this month (i.e. after today).

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Mediafed Using Social Media Info to Sell RSS Ads for Publishers

Qrius

RSS (Rich Site Summary) feeds have traditionally allowed publishers to send headlines, descriptions and links of stories to readers who subscribe. Readers can view these streams using RSS readers or aggregators. However, monetizing the RSS feeds has been a challenge for publishers. Today, Mediafed is launching Qrius, an RSS feed that tracks readers’ mobile and social media behaviors, and sells advertising based on that data.

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Tumblr Adds Mature Rating to App in Apple’s App Store

Tumblr has added a mature rating to its app listing in the App Store. According to the app’s listing in the store, “You must be at least 17 years old to download this app,” because of “Frequent/Intense Sexual Content or Nudity.”

The change in the Apple rating comes after a couple of popular photo and video sharing apps have gotten in trouble for having questionable content show up within their apps. 500 px, for instance, faced shut when nude photos surfaced within its user generated photo network. Vine, on the other hand,  ran a pornographic video called ‘Dildo Play’  as an Editor’s Pick (the content has since been removed, and the app remains).

Tumblr doesn’t appear to have changed its rating in Google Play, where the app is listed as “Low Maturity.” This equates to a PG listing, as apps in Google Play are rated on a four tiered system — everyone, low maturity, medium maturity, or high maturity. (Via CNET).