Archives: September 2013

Here’s How To ‘Spark’ Fan Engagement With Your Brand


If you want your customers to promote your brand, you need to give them an incentive. It’s only common sense.

By “incentive” we don’t mean boring Facebook offers – we mean ways to make engagement fun. But if fun was so simple, everyone would be doing it.

Well, maybe they WILL be after reading this, because one company has this whole “fun engagement” thing figured out.

Read more

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Breaking Bad Does Good with Finale Social Media

GoodbyeBreakingBadBreaking Bad’s much anticipated series farewell hit it out of the ball park, especially where social media is concerned. The show, which engaged fans from the get-go, had a satisfying conclusion. The social media farewell, where the show’s creator, network, stars, and fans came together to celebrate, was outstanding.

Read more

‘Love’s Chance’ is Free eBook of the Day

loveschanceLove’s Chance by Tracey Smith is today’s Free eBook of the Day.

The romance novel is the third in the series. Check it out:

Caroline Tolleson had learned all too quickly that men could not be trusted. She had been young and naive once, but not anymore. She knew how to spot them, she knew the type: charming, handsome and dangerous. Chance Carter was all of those things. Even though secretly, deep down he made her pulse race, she would never let him see it. She would never let her heart be broken again.

Amazon has the free download today only.

For more free eBooks, check out our 10 Websites to Download Free eBooks list, as well as our Free eBook of the Day archive.

Sherwin-Williams’ Google Glass App Captures Real World Color & Matches it to Paint

colorglassPaint retailer Sherwin-Williams has a new Google Glass app called ColorSnap Glass that will help you paint your house the same colors that you discover in the real world.

Wearing Google goggles, users can snap photos of colors in real life, say, leaves on a tree or graffiti on a wall. The app will then scan the Sherwin-Williams database of colors and recommend a paint the same color as the thing in the photo. Follow this link to check out a video demo of how it works.

The glass app was developed by digital marketing agency Resource for the retailer as part of Google’s Explorer program — a group of developers which are given access to Glass tools in beta in selected by the company to shape the future of Glass.


Apple & Google Are Now More Popular Than Coca-Cola

interbrandApple and Google are now the top most valuable brands, coming in at No. 1 and No. 2 respectively, according to Interbrand’sBest Global Brands 2013 list. Both brands come in ahead of Coca-Cola, which was No. 1 last year.

Apple’s brand value was No.2 last year, and Google’s was No. 4. Apple’s change in brand value went up 28% this year and Google’s was up 34%. Apple’s brand is valued at $98,316 million and Google is valued at $93,291 million.

The list looks at brands across sectors. Half of the top 10 brands on the list included technology companies. Other technology companies to make the Top 100 brands list include: Microsoft at No. 5, and Samsung at No. 8, and Intel at No. 9. According to the branding consultancy firm Amazon is No. 17 on the list.

Twitter, a You Tube Musical

Twitter, the You Tube  Musical is here! The lyrics are cheesy, but I’m a sucker for Disney style singing, tap dancing, and generally geeky internet videos. It’s also Monday so a little You Tube distraction is a must.
Read more

Structure Sensor: An Affordable 3D Scanner for Mobile Devices

With an additional 31 days on Kickstarter, Occipital’s 3D Scanner has already garnered eight times its original funding goal – that’s over $800,000 from eager supporters. It’s not surprising since the scanner is the most affordable hardware options for 3D lovers everywhere. At $349, the scanner is cheaper than its cheapest counterpart, the $1000 Fuel 3D that was also funded on Kickstarter.
Read more

Surprise, Surprise: ‘Breaking Bad’ Leads Nielsen’s SocialGuide List

breakingbadThe popular television series Breaking Bad screened its grand finale last night and it comes as no surprise that the event created a lot of buzz on Twitter.

The show topped Nielsen’s SocialGuide, a weekly list that highlights the top television shows that are being tweeted about week-to-week. The Twitter TV analytics tool measures activity across 239 TV channels. SocialGuide releases a weekly Top-10 list of the television shows that are garnering the most social attention. We’ve listed the top 5 shows from last week after the jump. Read more

NBC Universal App Marks 50th Anniversary of JFK Assassination

jfk appNBC 5 Dallas-Fort Worth has created an iPhone app to commemorate the 50th anniversary of President John F. Kennedy’s assassination.

The free JFK 50: NBC Remembers app is a great tool to learn a lesson in media history. It includes archival video of NBC 5 Dallas-Fort Worth/KXAS’s broadcast from November 22, 1963, the day the former president was killed. The local station (which was known as WBAP-TV back then) covered the news as it broke, and stayed on the air for three days of continuous coverage. This is a common practice nowadays, but was an innovative approach at the time for television reporting.

This app also includes an interactive map of the area in Dallas where JFK was shot. It also features interviews with witnesses, police and Gov. John Connally, and video of Jack Ruby shooting Lee Harvey Oswald on live television.