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Archives: November 2013

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Holiday Shopping & Social Media: 5 Fantastic Campaigns

Brad's Black Friday

Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season.

The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Friday Shopping Style. Stores, such as Staples, had Black Friday deals all week. Others, opened their doors early on Thanksgiving Day.

Here are 5 fantastic social media holiday shopping campaigns:

Read more

‘Savvy Girl: A Guide to Wine’ is Today’s Free eBook

savvyToday’s download is a perfect Black Friday read, especially if you are in the mood for more drinks and not more food. It’s a title from Brittany Deal, a savvy wine drinker’s first how-to book that’s full of fun and friendly advice on wine.

It’s hard to imagine a world without wine; I mean, what else would we use to help us decipher the meaning of life, cope with dating mishaps, or get through an episode of The Bachelor?

But do you know what makes great wine better than good wine? Or why one Chardonnay can taste totally different from another Chardonnay? How about why restaurants put us through the whole wine-pouring ritual?  Read more

Black Friday? Thanksgiving Day Online Sales Up 20%

Credit CardOnline shopping on Thanksgiving increased by almost 20 percent over last year with mobile driving about a quarter of those sales, according to an IBM Digital Analytics Benchmark report.

Mobile was up across all categories. It accounted for about 43% of all Thanksgiving online traffic, a 32 percent increase over last year; and mobile drove 26 percent of sales, up by nearly 50 percent. Read more