David Gregory: “Web Content is Going to Become Increasingly Important”

B&C’s Marisa Guthrie chats with NBC’s David Gregory about his new Sunday morning gig and about the future of journalism.

Guthrie: As a reporter, how do you feel about the problems the print press is facing and the massive downsizing there? Do you think it’s dangerous to potentially lose an entire crop of veteran print reporters?

Gregory: It’s unfortunate, there’s no question. I certainly hate to see the difficulties that newspapers are having. We do need as many eyes and as many journalists as we can have. We’re all in a position where we need to get creative as institutions and as businesses in terms of reaching our audiences and fulfilling our mission of keeping government accountable. I definitely worry about that. We need to be creative and find ways to survive in this financial environment and fulfill that mission.

Guthrie: How do you think it will shake out?

Gregory: Web content is going to become increasingly important. We just have to prove thoughtful enough and adaptable enough to reach our audience in all the various places where it is. If we’re just creative about it, we can find new ways to distribute what we do. That’s the constant challenge.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!