Guthrie: As a reporter, how do you feel about the problems the print press is facing and the massive downsizing there? Do you think it’s dangerous to potentially lose an entire crop of veteran print reporters?
Gregory: It’s unfortunate, there’s no question. I certainly hate to see the difficulties that newspapers are having. We do need as many eyes and as many journalists as we can have. We’re all in a position where we need to get creative as institutions and as businesses in terms of reaching our audiences and fulfilling our mission of keeping government accountable. I definitely worry about that. We need to be creative and find ways to survive in this financial environment and fulfill that mission.
Guthrie: How do you think it will shake out?
Gregory: Web content is going to become increasingly important. We just have to prove thoughtful enough and adaptable enough to reach our audience in all the various places where it is. If we’re just creative about it, we can find new ways to distribute what we do. That’s the constant challenge.
Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!