For David Thorne, a NYT Bestselling author, self-publishing has been more profitable than working with a traditional publisher.

In fact, the author has made more money from his newly self-published book I’ll Go Home Then; It’s Warm and Has Chairs, than he did from his book The Internet is a Playground, which was published by Penguin’s Tarcher imprint.

After feeling underwhelmed with his publisher’s design and feeling that he had done all of the work marketing his first book, Thorne decided to use Lulu.com to self publish his second book. “I wanted to do something different.  For my first book, the publisher took a lot of control over the layout.  I was not happy with the typeface.  I hated the cover. I had no say over any of that,” Thorne stated.

He set a sales goal that he wanted to earn as much money from his self-published book in three months as he had with his traditionally published title. In two months, he achieved this goal and since the book was published March 15th he expects his sales on June 15th will surpass his goal by 43%.

Thorne will be at Lulu’s booth (#3476) at Book Expo from 1-4pm June 6th, so check him out there if you want to learn more.